#itsATideAd – the Evolution (and Risk) of Memes in Advertising

The Super Bowl is an enormous cultural event that is way larger and way more significant than just a simple football game. For advertisers, it is an opportunity to reach millions of potential customers within the context of an enormous and influential media event. Each year, countless individuals choose to watch the game "just for … Continue reading #itsATideAd – the Evolution (and Risk) of Memes in Advertising

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Y tu mamá también (2001) – Beyond a Roadtrip Comedy

Synopsis After their girlfriends leave for Europe, Tenoch and Julio desperately search for some way to pass the time in their last Summer vacation before college. After just a few days the two teenagers from Mexico City have already grown bored of their lazy lifestyle, and jokingly invite Luisa, the wife of Tenoch’s cousin, to … Continue reading Y tu mamá también (2001) – Beyond a Roadtrip Comedy