Pepe the Frog: A Case Study of the Internet Meme and Its Potential Subversive Power to Challenge Cultural Hegemonies

This thesis examines Internet memes, a unique medium that has the capability to easily and seamlessly transfer ideologies between groups. It argues that these media can potentially enable subcultures to challenge, and possibly overthrow, hegemonic power structures that maintain the dominance of a mainstream culture. I trace the meme from its creation by Matt Furie … Continue reading Pepe the Frog: A Case Study of the Internet Meme and Its Potential Subversive Power to Challenge Cultural Hegemonies

YouTube Rewind 2017: All Hail Our Corporate Overlords

At the end of each year, YouTube releases a "rewind" video - a compilation of popular videos, music, and trends from the previous 12 months. A collaboration with hundreds of YouTube content creators, each year's YouTube rewind ends up being a rapid-cut montage of song, dance, and celebration. However, this year's YouTube Rewind broke slightly … Continue reading YouTube Rewind 2017: All Hail Our Corporate Overlords